All leaders are marketers at heart, striving to influence behaviour and win hearts and minds. In this session we look beyond the gloss at the nuts and bolts of great communication, to understand what works (and what doesn't) and how this is changing in today's media-literate world. What can business leaders learn from these masters of persuasion - in terms of getting noticed, communicating ideas, and sparking creativity?
Sir John Hegarty (Worldwide Creative Director, Bartle Bogle Hegarty)
Alan Edwards (CEO, The Outside Organisation)
Lord Philip Gould (Vice-Chairman, Freud Communications)
Moderated by: Matthew d'Ancona (Political Columnist, Sunday Telegraph & Evening Standard)
***Please note that all the videos feature YouTube's new Captioning feature. To turn this off or on, simply click the 'cc' button in the bottom right corner of the player. As this is a brand new technology, there may be a few syncing slips - please bear with us as we work to perfect***
